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SOURCES SOUGHT - Notice of intent to Sole Source. Kansas Association of Broadcasters (KAB) Participation in the Non-commercial Sustaining Announcement/Public Education Partnership Program (“NCSA/PEP Program”)

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General Information

  • Contract Opportunity Type: Sources Sought (Original)
  • Original Published Date: Jan 30, 2025 11:23 am CST
  • Original Response Date: Feb 07, 2025 05:00 pm CST
  • Inactive Policy: 15 days after response date
  • Original Inactive Date: Feb 22, 2025
  • Initiative:
    • None

Classification

  • Original Set Aside:
  • Product Service Code: R701 - SUPPORT- MANAGEMENT: ADVERTISING
  • NAICS Code:
    • 516120 - Television Broadcasting Stations
  • Place of Performance:
    Topeka , KS 66611
    USA

Description

This requirement is to provide the Kansas Army National Guard (KSARNG) BROADCATING RIGHTS and AIRTIME ONLY. The broadcasting rights and airtime will be used in order to advertise throughout the state of Kansas using the Non-commercial Sustaining Announcement (NCSA) program. The Kansas Association of Broadcasters (KAB) offers commercial radio and television stations throughout Kansas that voluntarily participate in the Association’s Non-commercial Sustaining Announcement/Public Education Partnership Program (“NCSA/PEP Program”) by donating air time for use by KAB in its NCSA/PEP Program. Under the NCSA/PEP Program, the KAB provides certain use of KAB’s bank of airtime donated by participating stations for the broadcast of NCSA/PEP announcements and distribution of such announcements to stations Kansas-wide. NCSA/PEP Announcements to be aired over the participating stations sufficient to achieve a minimum value at four (4) times lower than what would otherwise be offered and sold to the general commercial markets. This Program is offer exclusively through individual State Associations of Broadcasters which represents a variety of broadcast markets throughout the state. Various state and local Government agencies use this program to promote safety issues/initiatives, services, emergency awareness and preparedness, consumer protection and education and many others. The primary objective is to reach the Kansas Army National Guard (KSARNG) target demographics of 17-24 year-olds, then 25-35 year-olds.

The NCSA/PEP Programs are only offered to Government entities or Non-profit organizations. The KAB which represents its radio and television broadcasters, offers broadcasts in a variety of markets throughout the state, while giving priority treatment for available airtime, receiving repeated air-time through a campaign, and is more likely to air in desirable time slots between 6:00AM and 12:00 AM (Midnight) central standard time. This contract is intended to help Government agencies and nonprofit organizations deliver their important public interest messages effectively and affordably.

This is a sources sought announcement issued in accordance with FAR 10 and DFARS 206.302-1(d). This is NOT a Request for Proposal (RFP), Request for Quote (RFQ), or an Invitation for Bid (IFB). There is no bid package, solicitation, specifications or drawings available with this announcement. It DOES NOT constitute a commitment by the U.S. Government or the State of Kansas. No contract will be awarded from this sources sought notice. Response is strictly voluntary, and no reimbursement will be made for any cost associated with providing information in response to this sources sought or any follow-up information requests. The Government SHALL NOT be liable, or suffer any consequential damages, for any improperly identified information. This is a market survey and notification of intent only. This requirement may be solicited at a future date.

 The purpose of this synopsis is to gain knowledge of interest, capabilities and qualifications of various members of industry, including Large Business and the Small Business Community, to compete and perform Firm Fixed Price Contracts. The Government must ensure there is adequate competition among the potential pool of responsive contractors. The type of solicitation to be issued will depend upon the responses to this synopsis.

No site visit or Industry Day has been planned in association to this sources sought.

 Project Description:

Under the NCSA/PEP Program, the KAB provides certain use of KAB’s bank of airtime donated by participating stations for the broadcast of NCSA/PEP announcements and distribution of such announcements to stations Kansas-wide. This includes both television and radio broadcasts from nearly 300 member stations throughout the state of Kansas. Additional Detail about this requirement is available in the accompanied Performance Work Statement (PWS)

The North American Industry Classification System (NAICS) code for this requirement is 516120 Television Broadcast stations. The small business size standard for this requirement is $47 Million.

Please provide the following information from your company. Your response shall be limited to Five pages total:

1. Company Information (Identify if using a joint venture or partnering). The following information is required.

• Company Name

• Mailing Address

• Contact Phone Number and E-Mail

• Cage Code *

• Duns Number

2. Capability: Provide your firms capability to perform this requirement. Under Federal Acquisition Regulation (FAR) guidelines, the prime contractor must have the capability to perform at least 50% of the cost of the contract, not including the cost of materials, with their own employees for specialized services-type procurement.

3. Capacity: Provide your firm’s capacity to perform this requirement:

a. Provide your firm’s capability/availability in performing the required effort, given the current market’s condition and/or availability of equipment, and human resources.

b. Identify any workload constraints regarding the work described in this sources sought.

4. Ability to successfully comply with the following provisions:

a. FAR 52.219-8 Utilization of Small Business Concerns

b. FAR 52.204-26 Covered Telecommunications Equipment or Services – Representation

5. Offeror's type of business and business size. If a small business, Company’s current small business category (Small Business, HUBZone, Service Disabled Veteran Owned, 8(a) and Woman-Owned), as it relates to NAICS Code 622110 or something similar.

*If you do not have a CAGE code, and you are interested in pursuing a contract with the Government, please register in the SAM website as soon as possible (register through

https://www.sam.gov/SAM/ website). A CAGE code is required prior to the submission of your proposal/bid, but not required for this sources sought.

Offeror’s are advised that information provided to the Government in regard to the products or devices proposed will be considered “For Official Use Only (FOUO)” and will not be released to the public or other potential offerors. The Government may retain this information for its records indefinitely.

Sources sought submittals are due NTL 07 February 2025 @ 5pm CST.

Points of contacts:

James D Sparkes, Contract Specialist, E-Mail: james.d.sparkes.civ@army.mil

Or

Vernon L. Verschelden Contracting Officer, E-Mail: vernon.l.verschelden.civ@army.mil

Contact Information

Contracting Office Address

  • KO FOR KSARNG DO NOT DELETE 2737 SOUTH KANSAS AVENUE
  • TOPEKA , KS 66611-1169
  • USA

Primary Point of Contact

Secondary Point of Contact

History

  • Feb 22, 2025 10:55 pm CSTSources Sought (Original)