Social Media and Digital Media (Streaming) Advertising

Please Note: This solicitation has been amended on 18 April 2024 at 1600 Mountain Time and on 22 April 2024 at 1445 Mountain Time.

This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued.

This Solicitation, W9124V24Q0002 is issued as a request for quote (RFQ) utilizing FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-04, effective April 01, 2024.

This is a 100% Hubzone Small Business set aside.  

The associated NAICS code is 541810 "Advertising Agencies”, with a size standard of $25.5 M.

NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services.

Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS).  Vendors shall agree to register for a WAWF account, which is separate than SAM.  Invoicing shall be monthly.

Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Social Media and Digital Advertising.  Although the Government reserves the right, the Government intends to evaluate quotes and award a contract without discussions. Therefore, quotes should contain the offeror’s best terms from a price and technical standpoint.

Period of Performance:  1 Base of six months with four 1-year option years.  The base period is proposed to begin 1 July 2024 through 31 December 2024.  With four 12 month options to follow.  See PWS for further information.

Basis of Award: The Government will evaluate all quotes to determine the best value to the Government when evaluating past performance (includes references, CPARS, and SPRS), contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s budget of $42,000 for the first base period of 6 months.  

Past Performance shall include at least three (3) years of successful work within DoD advertising.  Quote shall be all inclusive of any additional administrative costs.  Quote shall be presented for base period 1 and for each additional 12-month option year.

Quote Submission Instructions: Quotes shall include:

Point of Contact name with contact phone/email,

CAGE/UEI,

Socioeconomic status with certificate,

proposed Social Media Advertising Plan with price including setup, ODT, and proposed # of impressions for the budget,

proposed Social Media Boosts plan with price including all setup, ODT, etc for the budget, and 

proposed Digital Advertising plan with price including all setup, ODT, and proposed # of impressions for the budget.

Technical description/capabilities,

and References from DoD entities.

Quotes shall include base period of 6 months with proposed budget of $42,000 and then quote for full year for each of the four option periods of 12-months following the same estimated budget with inflation included.

See attached Performance Work Statement (PWS) for further details.

Submit all questions and quotes electronically via email to alice.a.hinck.civ@army.mil

All questions shall be submitted by 1000 MDT on 24 April 2024.

All quotes shall be submitted electronically to alice.a.hinck.civ@army.mil NLT 1000 MDT on 30 April 2024. Late submissions may not be considered.

Prior to Contract award the business must be registered in System for Award Management (SAM) website http://www.sam.gov. Registration is free and assistance can be provided by the Montana Procurement Technical Assistant Centers (PTAC), http://www.montanaptac.org/ . Registration must be “ACTIVE” and for “All Awards” at the time of award.