Media Campaign Evaluation
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General Information
- Contract Opportunity Type: Solicitation (Original)
- Original Published Date: Jan 05, 2023 05:01 pm GMT
- Original Date Offers Due: Feb 13, 2023 05:00 pm GMT
- Inactive Policy: 15 days after date offers due
- Original Inactive Date: Feb 28, 2023
- Initiative:
- None
Classification
- Original Set Aside:
- Product Service Code: B553 - SPECIAL STUDIES/ANALYSIS- COMMUNICATIONS
- NAICS Code:
- 541890 - Other Services Related to Advertising
- Place of Performance: SW11 7USGBR
Description
The U.S. Embassy London seeks a vendor to provide an evaluation of a social media campaign that aims to reach a set of target audiences through owned creative assets and paid media placements on social media and search engines. The survey approach should be based on a UK nationally representative sample to conduct sentiment analysis or a persuasion test. This research will allow us to see if our assets are able to 1) effect recall in viewers/readers and 2) increase favorable perceptions.
Attachments/Links
Contact Information
Contracting Office Address
- DEPARTMENT OF STATE, 2201 C ST NW
- WASHINGTON , DC 20520
- USA
Primary Point of Contact
- Scott Krushinski
- LondonProc@state.gov
Secondary Point of Contact
- Donna Martins da Silva
- LondonProc@state.gov
History
- Mar 01, 2023 04:58 am GMTSolicitation (Updated)
- Jan 05, 2023 05:01 pm GMTSolicitation (Original)