TELEVISION ADVERTISING IN HAMPTON ROADS

COMBINED SYNOPSIS/SOLICITATION NOTICE:

Requirement Title:                TELEVISION ADVERTISING IN HAMPTON ROADS

Solicitation Number:            N4215823QN003

Solicitation Issue Date:         Tuesday, 22 November 2022

Response Deadline:               Friday, 02 December 2022 no later than 1500 (EST)

POC: Rayna Djoneva

rayna.i.djoneva.civ@us.navy.mil

757-967-3369

                                                  

                             

Contracting Officer:  Tyler Macdonald

tyler.w.macdonald.civ@us.navy.mil

757-396-8359

GENERAL INFORMATION

1. This is a combined synopsis/solicitation notice for commercial product/services prepared in accordance with the format in the Federal Acquisition Regulation (FAR) Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued.

1. This solicitation is being issued as a(n): Request for Quotation (RFQ).

1. This solicitation document and incorporated provisions and clauses are those in effect through, Federal Acquisition Circular (FAC) Number/Effective Date: 2022-08,     10/28/2022

1. This acquisition is for a 100% Total Small Business set aside.

1. North American Industry Classification System Code (NAICS) 541810 - Advertising Agencies and Product or Service Code (PSC) R701 - Support- Management: Advertising.

1. The size standard is $ 22.5 (millions of dollars). All qualified small businesses under this industry are encouraged to submit quotes.

REQUIREMENT INFORMATION

Description:

The Norfolk Naval Shipyard has a requirement for Television Advertising in Hampton Roads.

Place of Delivery/Performance/Acceptance/FOB Point:

FOB Destination, (unless vendor specifies otherwise in quote)).

* Please specify shipping charges separately if quote is for FOB Origin.

* Contractor may propose alternate line item details as required.

Line Item

Description

Quantity

Unit of Measure

0001

Television Advertising for January

1

Job

0002

 Television Advertising for February

1

Job

0003

Television Advertising for March

1

Job

0004

Television Advertising for April

1

Job

0005

Television Advertising for May

1

Job

0006

Television Advertising for June

1

Job

0007

Television Advertising for July

1

Job

0008

Television Advertising for August

1

Job

0009

Television Advertising for September

1

Job

0010

Television Advertising for October

1

Job

0011

Television Advertising for November

1

Job

0012

Television Advertising for December

1

Job

INSTRUCTIONS TO OFFERORS

FAR provision 52.212-1, Instructions to Offerors -- Commercial, applies to this acquisition. As prescribed in FAR 12.301(b)(1), the following addendum is provided for this solicitation and hereby amends any language  there in:

1. Questions may be submitted to the POC and Contracting Officer listed above no later than 28 November 2022, at 15:00 EST.   Questions submitted after this date may not be answered.
2. Quotes in response to this solicitation must be submitted via email to the POC and Contracting Officer  listed above no later than the established deadline.

1. Quotes must be valid through 10 January 2023.

1. All price quotations and contractor information must be submitted on Attachment 2 - Quote Sheet, and it must be filled in entirely.

EVALUATION CRITERIA

1. The Government intends to award one Firm Fixed Price, (FFP) contract resulting from this solicitation to the responsible offeror whose quote conforms to the solicitation will be most advantageous to the Government, price and other factors considered. This solicitation will be evaluated with Lowest Price Technically Acceptable, (LPTA) criteria. The   following factors shall be used to evaluate offers:
   1. Ability to Receive Award, if a contractor has been disbarred, has any active exclusions listed in SAM.gov or an Inactive SAM.gov account at the time their quote was submitted, they are not eligible for award. If the vendor does not meet the Set-Aside criteria, (if any) listed in paragraph 4 and 5 of the GENERAL INFORMATION Section, they cannot be eligible for award.
   2. Technical Acceptability, technical evaluation team will evaluate by assigning a rating of “acceptable” or “unacceptable”. The Government will evaluate the lowest priced quote for technical acceptability in accordance with the solicitation. If the lowest priced quote is determined not to be technically acceptable, the next lowest quote will be evaluated and so on, until one is found to be technically acceptable. When combined, the Technical Approach Document and Past Performance will be the only basis for NNSY Technical Evaluators rating of “acceptable” or “unacceptable”; see below for details.
      1. Technically acceptable specifications are for Television advertising and in accordance with Attachment 1 – Statement of Work.
      2. A Technical Approach Document - Past Performance are required. The Past Performance section shall supplement the Technical Approach when being evaluated by the NNSY Technical Evaluators.
         1. Technical Approach: Doc shall state how the contractor intends to complete the work as stated in the SOW/PWS in as much or as little detail as they believe required.
         2.  Past Performance: Submit evidence for successful completion of relevant (the same/similar magnitude) requirements for evaluation that are recent, (within last five years).  The Government will check CPARS and/or FAPIIS to confirm there is no negative contactor performance ratings prior to determining the past performance as “acceptable”.
         3.  Format: Technical Approach can be submitted in Word, Excel, or PDF format.
            1. Limitations: Each element, (Technical/Past Performance) will not exceed two (2) pages in length, no more than four (4) when combined. Font will not be smaller than 10pt.
            2. Documents which contain any Contractor identifying information or price may be deemed technically unacceptable and not considered for award:
2. Price, will be evaluated on a comparative basis amongst all received quotations and the Government’s   estimate. All price quotations and contractor information must be submitted on Attachment 2 - Quote Sheet, and it must be filled in entirely.

ATTACHMENTS

Attachment 1 – Statement of Work

Attachment 2 – Quote Sheet

Attachment 3 – Wage Determination

Attachment 4 – Q&A

Attachment 5 – Example Metric - FB Posts for Advertisements