Radio Ads for Study Participants

This is a combined synopsis/solicitation for commercial items prepared in accordance with the 
format in FAR 12.6 as supplemented with additional information included in this notice. This 
announcement constitutes the only solicitation and a separate written solicitation will not be 
issued. This solicitation number is 75N94023Q00055 and is issued as a Request for Quotation (RFQ). 
The solicitation/contract will include all applicable provisions and clauses in effect through 
Federal Acquisition Circular 2023-03. The North American Industry Classification (NAICS) Code is 
541890 and the business size standard is
$19m. However, this solicitation is not set aside for small business. This acquisition is being 
conducted using Simplified Acquisition Procedures in accordance with FAR Part 13. Eunice Kennedy 
Shriver National Institute of Child Health and Human Development (NICHD) have a requirement for a 
radio broadcaster with multiple radio stations that can air ads throughout the District of 
Columbia, Maryland and Virginia (DMV) area.
The vendor must be a radio broadcaster with multiple radio stations that can air ads throughout the 
DMV. The radio stations must have a wide audience in the DMV area, because the recruitment area is 
the DMV. The approved language for the ads has already been created and approved by NIH 
Institutional review board, thus voice over or a need for an outside vendor or independent 
contractor to create the language for the ads is not needed.

Background
The National Institutes of Health (NIH) is the nation’s leading medical research agency and the 
primary Federal agency whose mission is to seek fundamental knowledge about the nature and behavior 
of living systems and the application of that knowledge to enhance health, lengthen life, and 
reduce illness and disability, conducting, supporting and making medical discoveries that improve 
people’s health and save lives. The National Institute of Alcohol Abuse and Alcoholism (NIAAA) is a 
part of the National Institutes of Health (NIH) and the Office of the Clinical Director conducts 
several research studies which requires participants. Vendor will place radio ads on multiple radio 
stations for NIAAA studies. They will have at least 30,000 impressions a week for radio 
advertisements aired on the radio stations.
Statement of Objective:
Study subject recruitment using on air radio advertising done by a radio station in the Washington 
DC metro area.
Scope of Work
Ads will be used to recruit treatment seeking and healthy volunteers. Ads will target healthy 
volunteers who are not looking for help with their drinking as well as people who have tried to 
stop drinking but can’t. The NIAAA has provided 2 NIH Institutional Review Board approved radio 
scripts, 30 seconds each, that will be aired on the radio stations to recruit study volunteers.
Radio stations must broadcast in the Washington DC metro area to recruit study participants to come 
into the clinical center in Bethesda Maryland. NIAAA does not pay for travel for study 
participants. Radio station must have a large reach in order to be heard in over 50 households per 
month. Ads must be aired and heard over 700,000 times over two months period across multiple DC 
metro area radio
radio stations must have demographic reach
which includes males and females of African American, Asian, Caucasian and Hispanic backgrounds.

Deliverables / Reporting Requirements: Weekly ad with monthly invoices and listing of how many ads 
placed a day, time of broadcast and which stations were used.
A written summary report and invoices msut be submitted monthly

Period of Performance:
One full calendar year and estimated start date June 2023.

The offeror must include a completed copy of the provision of FAR Clause 52.212-3, Offeror 
Representations and Certifications – Commercial Items with its offer. The provisions of FAR Clause 
52.212-1 Instructions to Offerors – Commercial Items; FAR Clause 52.212-2, Evaluation – Commercial 
Items -Evaluation Procedures: The Government will award a procurement resulting from this 
solicitation to the responsible offeror whose offer, conforming to the solicitation, based on 
lowest price/technically acceptable. Only those offerors determined to be in compliance with the 
requirements as stated in this solicitation will be considered for award. Non-conformance with this 
requirement may result in the offeror's quote being determined unacceptable.
The offeror must include a completed copy of the provision of FAR Clause 52.212-3, Offeror 
Representations and Certifications – Commercial Items with its offer. The provisions of FAR Clause 
52.212-1 Instructions to Offerors – Commercial Items; FAR Clause 52.212-2, Evaluation – Commercial 
Items; FAR Clause 52.212-4, Contract Terms and Conditions – Commercial Items; and FAR 52.212-5, 
Contract Terms and Conditions Required to Implement Statutes or Executive Orders – Commercial Items 
– Deviation for Simplified Acquisitions applies to this acquisition. Note to vendor: The vendor 
must provide a completed copy of FAR 52.204-24, "Representation Regarding Certain 
Telecommunications and Video Surveillance Services or Equipment" with their quote in response to 
this solicitation. The offeror must include their Unique Entity ID (UEI), the Taxpayer 
Identification Number (TIN) and the certification of business size. The clauses are available in 
full text at http://www.acquisition.gov/far/. Vendors capable of furnishing the government with the 
services specified in this synopsis should submit a copy of their quotation/offer to the following 
email address: robinsti@mail.nih.gov Attn: Tina Robinson by the due date and time below. Offers 
must also be accompanied by descriptive literature and/or other information that demonstrates that 
the offer meets all the foregoing requirements. Offeror must include which radio stations will air 
the ads, monthly breakdown of impressions, days and times the ads are to be aired for the duration 
of the period of performance. Quotations will be due within seven calendar days from the 
publication date of this synopsis thus NLT May 22, 2023, before 5:00 pm EDT. The quotation must 
reference Solicitation number 75N94023Q00055 and Solicitation number 75N94023Q00055 must be on/in 
subject line of email. All responsible sources may submit a quotation, which if timely received, 
shall be considered by the agency. Any questions must be sent via email to robinsti@mail.nih.gov 
and must include Solicitation number 75N94023Q00055 in the subject line of email.
Note: In order to receive an award, contractor must be registered as all awards and have valid 
certification in the System for Award Management (SAM) @ www.Sam.gov. Lack of valid registration in 
SAM will make an offeror ineligible for award.